2019 China chamber of commerce in danyang glasses shift conference of 20th anniversary celebration, the chamber of commerce is satisfactory.
Ten billion glasses town will be unveiled
Perhaps a lot of people do not know, no matter be in foreign duty free shop choose and buy, still be in domestic special counter buy now, the big brand glasses that oneself nose bridge wears is made a lot of ou hai. "The world looks at China, and China looks at the ouhai." On May 10, solstice 12, the 17th China (wenzhou) international glasses exhibition, ouhai district will hold "the first China (ouhai) glasses town procurement festival". At that time, exhibitors and purchasers from all over the country will gather in the small town of glasses to discuss procurement, and the brand of ten-billion-level glasses town in ouhai district will also appear on the international stage.
At the opening ceremony of this procurement festival, the "brand street" in the core area of ouhai glasses town will hold a street opening ceremony, and the characteristic street of glasses culture formed by the unified transformation of factories along the street in the core area of glasses town and the integrated wholesale and retail model of high-end glasses products in "front shop and back factory" will also be presented for the first time.
It is reported that ouhai has more than 500 enterprises engaged in various kinds of glasses, with about 60,000 employees, producing alloy frames, full titanium frames, glass lenses, resin lenses, contact lenses and other series of products, which are exported to more than 100 countries and regions. In recent years, the sales output value of the above enterprises has increased by more than 20% for four consecutive years, and the total output value of the region's glasses industry exceeded 10 billion yuan last year.
Located in louqiao industrial park of ouhai economic development zone, the planned area is 4.1 square kilometers, of which the core area is 1.13 square kilometers. It is planned to invest 5 billion yuan in three years, focusing on the development of four major industries, namely, research and development and design of glasses, high-end customized production of glasses, glasses exhibition and trading, and glasses literature and travel experience. In addition, it will form an eyewear industry cluster with complete industrial chains, including r&d and design, product display, logistics and distribution, lens testing, professional customization, and optometric medicine.
At present, the town has gathered more than 100 glass enterprises, including 2 high-tech enterprises at or above the provincial level, 8 provincial science and technology enterprises, and 8 municipal science and technology enterprises. At the same time, also settled in the provincial quality inspection center for glasses products, the provincial optometry industry technology innovation service platform, wenzhou (online) glasses design and research institute and other service agencies, and introduced alibaba, zhubajie network and other platforms.
Opportunities and challenges in the world's largest eyewear producer
Danyang, a small town in southern jiangsu province, an hour and a half's drive from Shanghai, is known as a wholesale base for eyeglasses.
According to the xinhua news agency, danyang has more than 1,600 glasses-related businesses with more than 50,000 employees in an area of less than a million permanent residents and just over 1,000 square kilometers. According to official data, danyang produces more than 300 million pairs of optical glass and resin lenses annually, accounting for 40 percent of the global total and 70 percent of the domestic market, making it the world's largest lens production base.
How about the glasses business in this land after many years? How about the people who sell glasses? Some time ago we walked into danyang and observed for three days and two nights.
The new and old danyang glasses city buildings are towering, 50 meters apart from each other, and there are scattered people walking in the buildings.
Near eyeglass city, there are old, low-cut facades, most of which carry the signboards of wholesale stores selling eyewear products.
Into a street in less than 15 square meters of shop, lens products stacked layer by layer, written only in the line to understand the digital signs.
Fangfang glasses training center opened in the old glasses city back door. A short woman in her 30s was giving a lesson:
"A lot of outsiders, when they hear about the new glass shop, think it's a new vendor. In fact, they have been doing business for at least a dozen years. Many of them are second-generation or third-generation businessmen, whose families run factories."
The reporter understands: danyang new glasses city is given priority to with wholesale, old glasses city is given priority to with retail.
Afternoon 3 much, new glasses city empty, a taobao reading glasses business customers, is holding plastic bags, purchase list, hurried to the red gold reading glasses wholesale shop. He to the owner for a batch of defective goods, the owner sat on a chair lazily with his hands on his head, "oh, are old customers, you look at it!"
Owner xu Dan, more than 40 years old, slightly fat, a native of danyang. She took over the wholesale business of her father's reading glasses for more than ten years.
For more than 10 years, xu Dan from selling glasses of little girl, became a middle-aged fat woman selling glasses, business is also increasingly embarrassed. "You see you use iphone, I use what phone, now business is difficult to do."
Xu Dan knows, now the whole country has a wholesale market, the Internet is developed, a lot of guests do not come to danyang, business is bad, it is important to maintain the old customer.
She doesn't plan to open an online channel. Let's do that. It's better than a part-time job."
Business doesn't seem so bad, she says.
The current situation is like ice and fire, depending on how to define the business is good or bad. Zinc finance visit down, glasses city and a lot of people like xu Dan while complaining about business is difficult to do, while said busy. What they now call "hard to do" is relative to the good old days.
Didi drivers have reminded us: "danyang glasses market water is very deep, a pair of glasses profit several times, not to mention outsiders, is danyang locals also touch through. In the early years of danyang, many people rely on glasses, foreigners really come to buy glasses with an expert.
Four o 'clock in the afternoon, the glasses city businesses began to pack express, the Courier to collect the door stacked express. At the side gate of new glasses city, long-distance express trucks are waiting for them, packed and shipped every day.
The past time
From Shanghai to danyang, it's an hour and a half by high-speed train. When we walked into danyang, we actually walked into it for more than 30 years.
In the early 1980s, the glasses market in danyang was booming, with individual eyewear factories and small vendors doing business.
"In those days, there was often a shortage of goods. In order to get the goods first hand, wholesalers rushed to pay the money to the factory. After paying the money, the factory went back to production." Zhao longsheng said his father was one of the wholesalers.
Zhao longsheng is a native of danyang, this year more than 60 years old, his shop, mainly engaged in optometry with glasses, opened in the new glasses city on the first floor.
Zhao longsheng has been in the glasses industry for more than 30 years. He has been helping his family with the glasses business since he was a teenager and witnessed the development of danyang glasses market all the way.
According to his recollection, in the era of planned economy, the educated youth of Shanghai went up to the countryside and came to danyang. At that time, the supply of glasses on the market is very small, except Shanghai, danyang has become the only place in the country to produce glasses.
Zhao longsheng of the eyewear market business remember: "the traffic is extremely inconvenient, wholesalers across the country by train to danyang, but also by car to do factory to get goods, very troublesome.
Some people live in the hotel near the railway station, from the factory to the lens, frame shipped over, during the day set a table outside, the other wholesalers directly here to take goods. Over time, it became a tradition to sell goods near the train station.
In order to meet the market demand, people spontaneously in the original hotel behind the open space to build a small tile room to place goods. According to zhao longsheng, "the house was built with bricks and thatch. The house was not as short as the farmer's pigsty.
Subsequently, danyang township began to build glasses factory, more and more supply.
In 1986, the station brigade established the huayang glasses market, and then the shuangmiao brigade expanded the yunyang glasses market, which ushered in the heyday of danyang glasses market.
By the end of last century, after four phases of transformation, two markets in danyang were connected into one, covering an area of 25 mu, with more than 180 stalls, more than 500 glasses businesses, trading volume of more than 1 billion yuan, became the largest wholesale market of glasses trading in China at that time, and began to "go abroad".
The market change
Now, years later, in these two cities, there are people who have made a lot of money, people who have been lured in by huge profits, people who are barely alive, people who can't close the door.
Because the market is changing. The reporter sees, nowadays danyang has two kinds of person in doing glasses business roughly, face times vicissitude, their attitude is quite different.
The first group are bricks-and-mortar shopkeepers, most of whom can't understand how the Internet has hit so quickly that businesses that have grown over a decade suddenly don't work, or are low on energy and afraid of change, so they keep shrinking.
For example, big bright glasses on the third floor is a typical mom-and-pop shop. The boss ruan zhen confided to the reporter: the cake is so big, everyone to share, the business is difficult to do naturally. By "everybody," she means the new market for eyewear in other parts of the country.
The market forced them to transform from pure wholesalers into wholesale retailers: "in the past, we suffered from too many wholesalers who owed, defaulted and died. Later, we gradually transformed. After all, retail is a cash business, good for settlement."
Originally, wholesalers had the advantage of low prices and a wide variety of products, but now all this has been replaced by Internet e-commerce.
Most businesses are similar to ruan zhen and his wife, they are the epitome of danyang glasses wholesalers, starting from the stall, or inherited the ancestral business, hand accumulated old customers, doing the original wholesale business.
Fortunately, the country's largest wholesale production base is still in the background, wholesalers increasingly rely on the source of old customers. As xu Dan, a shopkeeper in his 40s, puts it, "I'm the only one who can't do business with my regular customers."
The second group is the wave of people who take the initiative to meet the changing times, most of them are young people. They do not see any signs of "business is hard to do", but feel "easier to do".
For example, the owner's son and daughter-in-law are taking over their father's glasses business at the glasses accessories wholesale store in area A on the third floor of the new glasses city. A year ago, the couple started an online shop.
Also open shop of wang fei, its elder in the glasses industry in danyang experience roll roll dozen 30 years, specializing in the source of production and supply. In September 2014, young wang fei took advantage of the low cost and low threshold of taobao business, and decided to try to do a taobao retail business based on matching mirrors and single frames.
According to a statistic released in August 2018, in recent years, there are 10,816 online stores in danyang, including 1,007 operating websites and online stores in the glasses industry, with global online sales exceeding 2.5 billion yuan. The statistics also show that the Internet channel is mainly undertaken by young people, and not much used by older people.
However, the pressure of the changing market cannot be avoided by the ordinary manufacturers in the glasses industry.
Danyang people have been producing glasses in small workshops. Ma xiang, more than 30 years old, set up a factory in his three-story building in danyang's dabo town, employing more than 20 workers. More than 60,000 sets per month.
Corresponding to the small workshop production, is a large industrial park intensive production mode. Jiang renduo, founder of jiangsu xuzhi optics, has invested 6 million yuan since 2006, mainly producing functional lenses.
At present, there is an optical industrial park in shitu town, danyang, where well-known enterprises such as haichang contact lenses and wanxin optical glasses have set up factories. From the pure manual production to the present assembly line production, eliminated a number of backward lens production enterprises.
From a small private booth, step by step to create the production and marketing myth of Chinese glasses, driving the linear rise of the GDP of jiangsu city, danyang glasses is the epitome of the historical development of all Chinese traditional manufacturing industry.
Now danyang anxiety and opportunity coexist.
Although in recent years, the market of danyang glasses has been squeezed by the Internet and many markets at home and abroad, we have also seen a group of pioneers start the battle of defense, trying to break through the market competition with innovation and technology.
"I've been in the glasses business for 22 years and competition is definitely increasing, but it doesn't affect us because we're innovating. It's still working overtime." "Jiang said.